The PRCA’s New Definition of PR: it doesn’t mark a change in our approach, but a recognition of the way we have always worked
The Power of Not Taking Yourself Too Seriously
Fujitsu and the Select Committee Grilling
ChatGPT Ads: The Advertising Slam-Dunk is a PR Puzzle
Starmer, IKEA and a Curious Comms Call
Enter The Newsroom: My PR Reality Check
How AI is Supercharging PR…
Rolex’s Advertising Was Great, But We Overlook Their Even Greater PR 
Crisis Management: Protecting Your Business When It Matters Most
The Generation Gap
The Paul James Project Headlines at Camden Assembly
My First Week in PR. Authenticity is the buzzword of modern communications, but is it always the smartest strategy?
Marketing Tricks & The Power of Transparency.
From Past to Present: 180 Owners Return to Brooklands
From Nervous Intern to Confident PR Professional: My Placement Year at Keith Bishop PR.
Product Recalls: When Brands Stumble and When They Soar
Why Sweeping the Street Still Matters — And What It Teaches Us About PR
You Never Get a Second Chance to Make a First Impression
The Commuter Reality: When the Ad Doesn’t Match the Experience
How to Know When You Have a Crisis on Your Hands — And Why Timing Is Everything