The best brand stories don’t simply sell products or services.
They change meaning
A watch becomes achievement.
A pair of trainers becomes ambition.
A computer becomes creativity.
It’s all about great storytelling.
The strongest brands understand that people rarely buy meaning fully formed.
They complete the story themselves, through memory, identity, aspiration and emotion.
That’s what I explore in my new film on brand storytelling, psychology and why some stories lodge in the mind while others disappear almost instantly.
AI still needs great stories
AI can generate stories, campaigns and brand voices in seconds.
If everyone can create a story, what makes one genuinely memorable, believable and worth sharing?
Watch the film here:
https://www.youtube.com/watch?v=HVTBhDQmvqE