Baby Boomer Perspective – James Weatherup
“In my early career, everything was done face-to-face. Relationships were built over long lunches, firm handshakes, and consistent personal contact. You earned trust by showing up, listening intently, and delivering. Today’s fast-paced, digital-first environment is efficient, but sometimes lacks that human touch. I bring the art of relationship-building, calm under pressure, and decades of real-world experience in navigating high-stakes situations critical when guiding clients through reputational challenges.”
Generation X Perspective – Claire Madams
“I watched the world transition from analog to digital from fax machines to email, boardroom presentations to Zoom calls. We’re the bridge generation; we know how to adapt, how to get things done with or without tech, and how to talk to people in any format. I bring pragmatism, resilience, and a strategic mindset grounded in both traditional media and digital evolution ideal for clients needing to balance legacy and innovation.”
Millennial Perspective – Juggy Sohal
“We came of age with the internet and built our careers in the age of disruption. We’re collaborative, purpose-driven, and tech-savvy. We understand the power of storytelling in the digital space and how to build communities online. I offer clients creative campaigns, social fluency, and an instinct for tapping into culture and conversation to drive engagement.”
Generation Z Perspective – Seb Dickie
“We’ve grown up online short-form content, viral trends, and 24/7 connectivity are second nature. We’re digital natives who value authenticity and expect brands to be agile and transparent. I bring clients a finger-on-the-pulse perspective, a fluency in emerging platforms, and an ability to help brands speak to younger audiences without sounding out of touch.”
